By the year 2005, the U.S. retail market for automotive lifts, wheel aligners, tire changers and wheel balancers will reach levels of half of a billion dollars. The market for this area of the automotive equipment sector will continue to grow due to three main reasons: technology, replacement, and new service centers. Technology has created demand for mature products albeit with a twist, products that are more accurate, have better functionality, and can save time and make money while driving demand and revenues in the market.