After many years of thinking about it, but lacking either the money or the management willing to invest in Europe, Mazda - under the close eye of Ford - has finally bowed to the inevitable. It may have had the desire to invest in the past, but Mazda lacked either the financial or management wherewithal to do so. Without a production base in Europe - ideally within the eurozone - it is going to be very difficult, if not impossible, for a mainstream automotive brand to compete in the core segments of the European car market.