Kia Motors (UK) insiders like to stress the importance of the Ceed C-segment model line (originally named c'eed for reasons which escaped me). It was the automaker's first European built model - followed closely by the second  generation Sportage - but it's not the brand's top seller though it's nonetheless still significant in volume terms, accounting for about 12% of the UK unit's sales, while the also-Slovak-built-for-Europe Sportage eclipses the entire range with a 40% slice.