The sales collapses in China and the USA are now behind Hyundai and Kia, thanks mainly to the arrival of new SUVs. Things should get even better for Kia Motors America from the fourth quarter as SK3, the Soul, arrives in dealerships, reinvented as a crossover. Cars are still the brand's mainstay though, with one of the most recently added models also doing a lot of stealthy work as an image changer for the brand.