Such has been its shrinkage at home, Italy is no longer the number one market for the Fiat brand. A 20% slide to 323,342 vehicles sold to Italian buyers in 2018 compares to a 13.2% gain in Brazil to 325,726. Is FCA concerned? Not at all. The company seems happy to observe a planned slide for Fiat worldwide as it instead pushes higher-priced Jeep models.