Following the incentives fuelled bouyant sales of June, a weaker July was expected and duly arrived. The European new car selling rate fell from 15.3 million units/year in June to 14.1 million units/year in July. The result is consistent with LMC-JD Power's forecast of around 14.7 million units for 2005 as a whole. The forecaster also expects a year-end incentive rush again this year, along with a boost to the German market as a result of upcoming tax changes.