China continues to present a big challenge to Western companies attracted to its massive, but largely unrealised, market potential. In the auto industry, there have been some notable inward investment failures, but the general take is that positioning in China makes sense for the future. Foreign direct investment continues to grow. This article, provided by (the online presence of eMOTION! MAGAZINE), considers the broader issues surrounding investment in China and the industrial landscape, with particular reference to the auto industry.