The first car in Brazil was a Peugeot Type 15 imported from France in 1897, writes Rogério Louro Alves. After that Peugeot, other French brands like De Dion Bouton, Renault, Darracq, Decauville and Bayard-Clément started to come to the biggest country in South America. But if the main car makes at the start of Brazilian motoring were French, the First World War soon altered the course of the country's automotive history. Importing of European models stopped.

One hundred years later, Renault, Peugeot and Citroën decided to attack the market with massive investment and are changing history again as they attempt to return the country to the golden days of French brands in Brazil.