There has been much debate and hand wringing by the European Automotive industry over the EU's ELV directive, which is shortly to become law. There seems little chance that a significant share of the recycling burden will shift to the motorist unless car prices are increased to 'compensate' - a long-term possibility but one which is unlikely to be politically acceptable to the EU. Given that this burden is unlikely to go away shouldn't the automotive manufacturers be looking for a strategic solution?