The Growth Imperative Automotive supplier companies are used to following orders. In the 80's, they dutifully followed the vehicle manufacturers in their flight to quality. In the 90s, they managed to keep their customers happy by cutting costs. Now, the vehicle manufacturers are asking for much, much more. They want suppliers to deliver modules, not manufacture parts; and they want their suppliers half an hour away from any of their plants - whether the plants are in Lansing, Ruesselsheim or Shanghai.