Blog: Zlatan says, buy a Volvo
Dave Leggett | 1 June 2016
Volvo Cars is teaming up with footballer Zlatan Ibrahimovic for the European launch campaign of the V90 premium estate. He's an enigmatic chap, for sure, but he can certainly play football. The video below includes some of his finer footballing moments (superb overhead kick vs England) and is well worth a look. Just a pity there isn't some humour in there. Zlatan likes to talk about himself in the third person and some of his pronouncements have been quite comical.
Volvo and Zlatan are playing this one straight.
"I've seen the new cars, I've driven and tested them, and I think they're fantastic. Just like me, Volvo have gone their own way and dared to think differently," said Zlatan.
"The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan's and Volvo's journeys. We haven't got to where we are now by doing the same as everyone else," said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
Sectors: Vehicle manufacturers
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