Blog: Dave LeggettWho owns the Daimler brand?

Dave Leggett | 1 April 2008

Mark Bursa has uncovered something that's just a little surprising. Who owns the rights to the Daimler name as a car product? No, it is not Daimler AG. Ford had it on Jaguar and Ford has now passed it over to Tata under the terms of the JLR sale. I knew about Jaguar's use of the Daimler name, but I just assumed that by now that historical anomoly might have been ironed out. Apparently not. Staggering. There might be a few people in Stuttgart not entirely happy about that. 

And no, this is not an April Fool.

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