Blog: Glenn BrooksWelcome to the Mother Hood: Fiat's 500L campaign

Glenn Brooks | 18 December 2012

Fiat GB and its ad agency are hoping a rapping mum will help get the new 500L off to a strong sales start. See what you think of this video.


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What does a Chinese premium brand car consumer look like?

Well, on average, male and 33.5 years of age, with average annual household income of $175,000. There's some interesting stuff here in a survey of 800 premium brand car customers in China carried out...

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Notice anything odd in Ford's Burj Khalifa Mustang video?

Ford has continued its idea of assembling a Mustang high up inside a skyscraper. First it was done in New York, now in Dubai. But look closely at who was putting the car together....

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