Blog: Glenn BrooksWelcome to the Mother Hood: Fiat's 500L campaign

Glenn Brooks | 18 December 2012

Fiat GB and its ad agency are hoping a rapping mum will help get the new 500L off to a strong sales start. See what you think of this video.


BLOG

Opel CEO shares 'metrics for success'

Earlier this year, Opel said that CEO Karl-Thomas Neumann would expand his social communication activities to LinkedIn as a member of the "influencer" programme limited to 500 participants worldwide...

BLOG

Q1 financials generally good, but will the going get tougher?

We’re well into Q1 results season and there are one or two interesting straws in the wind....

BLOG

How Fisher Body did it back in the day

OK, I know I should get out more, but, as well as being a big fan of current auto manufacturing (BMW is always good for an annual show 'n' tell), ...

just-auto homepage



Forgot your password?