Blog: Glenn BrooksWelcome to the Mother Hood: Fiat's 500L campaign

Glenn Brooks | 18 December 2012

Fiat GB and its ad agency are hoping a rapping mum will help get the new 500L off to a strong sales start. See what you think of this video.


BLOG

What does a Chinese premium brand car consumer look like?

Well, on average, male and 33.5 years of age, with average annual household income of $175,000. There's some interesting stuff here in a survey of 800 premium brand car customers in China carried out...

BLOG

Chrysler lampoons Italians

US ad agencies have form when it comes to poking fun at outdated perceptions of Europeans. Perhaps this new commercial will be as successful at changing Fiat's image with Americans of a certain age as...

BLOG

Notice anything odd in Ford's Burj Khalifa Mustang video?

Ford has continued its idea of assembling a Mustang high up inside a skyscraper. First it was done in New York, now in Dubai. But look closely at who was putting the car together....

BLOG

Safety observations: cars, cyclists and pedestrians

Some interesting observations here on road safety, its costs and the risks you may run if you choose to cycle or walk, rather than drive, in some places....

just-auto homepage



Forgot your password?