Blog: Dave LeggettVW's 'Project 249' in Brazil

Dave Leggett | 15 April 2003

News in from our man in Brazil, Rogerio Louro, is that VW's 'Project 249' will be sourced globally from plants in Brazil. It seems that VW's Brazilian plants have beaten off competition from plants in Portugal (what will happen at Palmela?), Spain and Slovakia to produce the Polo platform based model.

Whatever the cost considerations, the move will help to lift capacity utilisation in Brazil (still suffering from the depressed market in Argentina) and perhaps provide some output stability in a region prone to large swings.

Industry sources tell me that 249 will effectively replace the VW Lupo in Europe - a model that was hampered by the perception that its entry-level price point was too high for the utility it offered. Also the vehicle's small dimensions are said to have made it inappropriate to some developing markets which might be better suited to a slightly larger but lower spec model. Should be interesting to see how Project 249 is eventually executed and how the price will look in Europe.


Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....


China Hot Pot

Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...

Forgot your password?