Blog: VW's Phaeton charge
Dave Leggett | 5 November 2003
Finding conquest customers at that end of the market for a Volkswagen will be a tough call and there won't be too many upgraders from Passat either. How can Piech's big baby make sense? Spread development effort and costs to the Bentley Continental and also make the Phaeton a loss leader for a future luxury Passat? Okay, I can just about buy that as a strategy that isn't totally off the wall, but there's still the uncomfortable question of the extent of the losses to take now. Will it be worth it in the final analysis?
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