Blog: Volkswagen Group: growth through high vertical integration and decentralised brands
Dave Leggett | 29 January 2013
Volkswagen Group. Growing. Impressive revenues and profitability, especially from a Europe-based automaker. Brands that span all vehicle segments. And it employs an awful lot of people, so does not look too good on productivity measures.
I have come across an interesting article looking at how Volkswagen Group is organised and suggesting that it is moving in ways that are both at odds with conventional industrial wisdom and that show similarities with General Motors in the past.
Over half a million employees globally is certainly going some...
Well, on average, male and 33.5 years of age, with average annual household income of $175,000. There's some interesting stuff here in a survey of 800 premium brand car customers in China carried out...
US ad agencies have form when it comes to poking fun at outdated perceptions of Europeans. Perhaps this new commercial will be as successful at changing Fiat's image with Americans of a certain age as...
Ford has continued its idea of assembling a Mustang high up inside a skyscraper. First it was done in New York, now in Dubai. But look closely at who was putting the car together....
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