Blog: Dave LeggettVehicles for emerging markets

Dave Leggett | 25 September 2003

Some interesting feedback in my inbox today from yesterday's 'editor's weekly highlights' newsletter on the subject of vehicles for emerging markets. An ex-Ford man points out that in the early 1970s, Ford developed the 'Ford Fiera'. It was a low cost, multi purpose, utilitarian vehicle manufactured in the Philippines. Built on a unique platform with a family of 7 derivatives, it was launched in 1972 at a retail price of 12,000 Philippine Pesos, equivalent to approx US$1,000. According to my source, the Fiera 'sold like hot cakes in The Philippines, was launched in Thailand and Malaysia and was about to be released in India when Ford - in the midst of a cash crisis - pulled the plug on its Asian operations in 1981'.


BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

BLOG

China Hot Pot

Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...



Forgot your password?