Blog: Dave LeggettTVR does a 180

Dave Leggett | 18 October 2006

It's a bit disappointing to learn today that the owners of TVR have gone back on an agreement to keep production of the iconic and growling TVR sports cars in Britain. I'm sure they have their reasons, but the move will upset quite a few people after the earlier reassurances that production was being moved to a new site in Blackpool.

The enthusiasts who buy the cars won't be too pleased either; the heritage and history is pretty important for brands like TVR. I'd have thought the company might have wanted to keep some sort of token manufacturing presence here, even if much of the production work is being moved to, say, Russia. They could then at least fudge the issue of 'Britishness'. Russian backbone, British finesse. Hey, that might have worked as a tagline. Or how about Black(pool) Russian? Your LVR from Russia: TVR. Maybe not.

Of course I could be barking up the wrong tree with the assumption of Russia as the low-cost overseas manufacturing destination for TVR. The Russian moneybags known collectively as 'oligarchs' have been pretty reluctant to invest in Russia where the government might be able to seize assets one day. They are not all that popular at home, I believe.

UK: TVR reneges on UK production agreement


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