Blog: Dave LeggettTravel agents' incentive

Dave Leggett | 29 April 2004

I don't want to be mean or poke fun unfairly, but I wouldn't have said that the Vauxhall/Opel Agila (based on the cheap and utilitarian Suzuki Wagon R) was an automotive product to get excited about. If someone gave me an Agila, the pleasure in receiving would solely derive from the thought of the resale value and what I could do with the cash realised.

I was a little surprised then to read this in a press release issued by Vauxhall:

'Won over by Agila’s cheeky looks and versatility Nolwazi Mdluli, General Manager of the South African Tourist Board in the UK, has bought two Agilas to offer as prizes to the best performing UK travel agents who sell the most Sunsation 2004 packages to South Africa.

'Commenting on the purchase of the two prize Agilas Ms Mdluli said: "We have an exciting campaign running and wanted to reward the top selling agents with something they would be wowed by. We felt that the Agila was a fun and funky car - much like our destination. At the same time we were looking for a purchase that is good value for money - again a similarity we like to share with South Africa as a destination."'

Versatility and value for money I get, but fun and funky? Wowed by? Am I missing something?


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