Blog: Toyota's Mr Blog
Dave Leggett | 7 September 2007
The sharp guys at Autoblog (they don't miss much) spotted this one. Apparently, there's a bloke at Toyota in the USA who could be described as 'Mr Blog' (otherwise known as 'corporate manager of consumer-generated media'). I guess it's a sign of the times we live in and the increasing importance of online media generally, but especially in the auto industry and amongst car consumers/prospective buyers.
Thankfully, Mr Blog has a sense of humour: "My office has a bank of 16 monitors and I sit in here, surf the Internet and drink 10 gallons of coffee a day. No, not really. Actually I have one computer, although I do spend a fair amount of time in the Internet, although not my entire day. I'd say I spend about 30% of my day there, which would include management of the Toyota blog and monitoring other blogs."
Come on people. Online is the way to go. Trad print is finished. Actually, I don't quite believe that, but I do think t'internet will keep getting stronger...
Click below to read the interview
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....
Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...