Blog: Toyota Mirai - more than meets the eye
Dave Leggett | 25 February 2015
The short films available on YouTube showing Toyota's Mirai hydrogen fuel-cell being made are well worth a look (as noted by previous blog). The Motomachi plant in Toyota City is churning out three Mirais a day.
After a long period in which fuel-cell vehicles have been the butt of jokes ("always 20 years away"), it's interesting to see some OEMs taking the technology seriously. The latest plan at Toyota calls for Mirai production to increase from a planned 700 units this year to approximately 2,000 in 2016 and around 3,000 in 2017.
Initial interest seems strong.
"Toyota decided the supply structure should be adjusted to reflect the level of demand for the vehicle, in view of around 1,500 orders being received in the first month of sales in Japan and the prospect of the model being launched in Europe and the US later this year," it said in a statement.
"Sales plans for Japan, the US and Europe will be formulated, taking into consideration the level of hydrogen infrastructure development, energy policies, car purchasing subsidies, consumer demand, environmental regulations and other factors in each region."
Toyota obviously sees merit in being one of the first to seriously invest in this hydrogen tech. The payback may be some way off, but Toyota will be learning as it manufactures the cars in greater numbers and gains experience with them in the market. And monetising, getting a ROI? Well, as the old saying goes there's more than one way to skin a cat.
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