Blog: Graeme RobertsThe Fiesta of Fifty-Three

Graeme Roberts | 4 December 2012

Think Ford was first to use the Fiesta nameplate?

From 1976, if memory serves.

Think again - GM may have got there first in 1953 but, the way names get passed around automakers over the decades, I'm offering no guarantees. Looks like the Olds was a one-off, though, Ford has sold millions of its Fiesta.

And counting.


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What does a Chinese premium brand car consumer look like?

Well, on average, male and 33.5 years of age, with average annual household income of $175,000. There's some interesting stuff here in a survey of 800 premium brand car customers in China carried out...

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Chrysler lampoons Italians

US ad agencies have form when it comes to poking fun at outdated perceptions of Europeans. Perhaps this new commercial will be as successful at changing Fiat's image with Americans of a certain age as...

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Notice anything odd in Ford's Burj Khalifa Mustang video?

Ford has continued its idea of assembling a Mustang high up inside a skyscraper. First it was done in New York, now in Dubai. But look closely at who was putting the car together....

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Safety observations: cars, cyclists and pedestrians

Some interesting observations here on road safety, its costs and the risks you may run if you choose to cycle or walk, rather than drive, in some places....

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