Blog: The Fiesta of Fifty-Three
Graeme Roberts | 4 December 2012
Think Ford was first to use the Fiesta nameplate?
From 1976, if memory serves.
Think again - GM may have got there first in 1953 but, the way names get passed around automakers over the decades, I'm offering no guarantees. Looks like the Olds was a one-off, though, Ford has sold millions of its Fiesta.
With RHD Tesla cars only going on sale in the UK in recent weeks, it's way too early to be talking about the ownership experience. But in the US, it's a different story....
Ah, the old chestnut of the promise of the automotive brand, the core brand values and what the brand says about the driver....
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