Blog: The Fiesta of Fifty-Three
Graeme Roberts | 4 December 2012
Think Ford was first to use the Fiesta nameplate?
From 1976, if memory serves.
Think again - GM may have got there first in 1953 but, the way names get passed around automakers over the decades, I'm offering no guarantees. Looks like the Olds was a one-off, though, Ford has sold millions of its Fiesta.
Making cars where you sell them makes sense on a number of grounds. It can be a way to save on shipping costs, exploit lower manufacturing costs, avoid import tariffs and reduce exchange rate risks....
The Paris Show seems a long time ago now, but I have been sent a link to a BBC news item in which just-auto's editor makes a brief appearance....
It was interesting to speak with UK prime minister David Cameron yesterday. I didn't have much time, so I went for the European question....
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