Blog: Graeme RobertsThe Fiesta of Fifty-Three

Graeme Roberts | 4 December 2012

Think Ford was first to use the Fiesta nameplate?

From 1976, if memory serves.

Think again - GM may have got there first in 1953 but, the way names get passed around automakers over the decades, I'm offering no guarantees. Looks like the Olds was a one-off, though, Ford has sold millions of its Fiesta.

And counting.


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What does a Chinese premium brand car consumer look like?

Well, on average, male and 33.5 years of age, with average annual household income of $175,000. There's some interesting stuff here in a survey of 800 premium brand car customers in China carried out...

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Notice anything odd in Ford's Burj Khalifa Mustang video?

Ford has continued its idea of assembling a Mustang high up inside a skyscraper. First it was done in New York, now in Dubai. But look closely at who was putting the car together....

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