Blog: Graeme RobertsThe Fiesta of Fifty-Three

Graeme Roberts | 4 December 2012

Think Ford was first to use the Fiesta nameplate?

From 1976, if memory serves.

Think again - GM may have got there first in 1953 but, the way names get passed around automakers over the decades, I'm offering no guarantees. Looks like the Olds was a one-off, though, Ford has sold millions of its Fiesta.

And counting.


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Badge snobbery in China

Ah, the old chestnut of the promise of the automotive brand, the core brand values and what the brand says about the driver....

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