Blog: The car naming minefield
Dave Leggett | 1 August 2003
"I would say that name hunting is one of the hardest things to sort out, not just because of other people using the name, but because of local issues," Edward told us. "For example, here in Australia the Subaru Legacy is called the Liberty because The Legacy is the charity that raises money for returned servicemen in Australia, most of whom fought the Japanese....
"Renault has lost a very similar case and were on much thinner ice than Fiat with Gingo. Audi forced them to drop the Quadra name for its four wheel drive versions because it was too close to Quattro. And that is before you get into the countless amusing stories about names being OK in one place and being something VERY different in another country..."
Dave Leggett, who's on well-earned holiday for a week, has already mentioned some of those in the blog.
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