Blog: Dave LeggettTesla story: Forbes takes aim at the WSJ

Dave Leggett | 28 October 2014

It's rare that a writer on one publication will take direct aim at another publication's work. But when Elon Musk suggested that the Wall Street Journal was way off the mark with its analysis of the company's sales and leasing strategy, an article on Forbes really went for the WSJ's jugular. Wards Auto's data is also caught in some of the attacking fire.

The article is certainly an interesting read ahead of Tesla's quarterly earnings results next week. And once again, Elon Musk demonstrates a deft hand in playing the media via Twitter.

Are business news publications like the WSJ under pressure to file quickly, to have unique betcha. Can quality suffer in such a highly pressurised environment? It can and there may well be mitigating factors if editorial quality has indeed dropped in this particular coverage. A publication's reputation rests on maintaining standards, building a trusted and reliable brand that subscribers see value in. If the WSJ article is poor, maybe it's an outlier, maybe not. I'd like to see a reply.

There's an old saying though: let he who is without sin cast the first stone.

Elon Musk KOs The WSJ With A Single Tweet


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