Blog: Tesla and Toyota
Dave Leggett | 25 May 2010
Never a dull moment at Tesla is there? And I'm not even talking about some of the soap opera stuff that seems to follow Elon Musk around. Toyota is now taking a stake. Daimler is already in there, also. And the firm wants to make cars at the now defunct NUMMI plant in California.
The big challenge ahead for Tesla Motors is the cost curve and getting the volume to bring unit costs down. A few boutique roadsters is one thing, but the plan has always been to take the technology into higher volume territory. Can Tesla do that on its own? Or would it like to work with an OEM that can bring volume and production expertise to bear on major components? And how far would it take that relationship with a major OEM, particularly as the cost pressures become increasingly evident?
As one of our forum contributors wryly notes, don't be too surprised to see a production Model S bearing some similarities to something made by Toyota!
Oh, something I came across that's worth a look - a Tesla at Goodwood last month.
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