Blog: Dave LeggettSuperSergio

Dave Leggett | 29 April 2009

I'm a sucker for a good analogy, or even a bad one that is at least amusing. Mr Bursa has delivered a new moniker for Fiat Group's CEO ahead of what could be a Big Day for him and Chrysler. Yes folks, SuperSergio could be a busy fellow tomorrow. He certainly talks a good game and has apparently impressed Obama - arguably another superhero. SS is seen in the industry as a turnaround expert who did good things at Fiat. Some say he takes his cue from Carlos Ghosn.

The latter likes to move the game along and keep momentum by adding new bits of jigsaw to the alliance - and then harvest the low-hanging fruit by applying tried and tested industrial lessons and cost-saving solutions. It can also divert attention and play well politically. Is Fiat coming off the rails again (it's a very heavily indebted company and has just chalked up the first loss since 2004)? If it is, that might well be yesterday's story when another alliance strategy starts to unfold tomorrow.

Chrysler quick rinse in Chapter 11 to start?

ANALYSIS: SuperSergio to the rescue


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