Blog: Sub-A3 Audi
Dave Leggett | 25 January 2006
For some time now, Audi has been pondering what to do about the Audi A2 - simply drop it and put it down to experience or look at a replacement of some sort. The A2 never quite cut it in the market. Who was it aimed at? If you want a small premium hatch with the Audi badge, that would surely mean A3 unless motoring frugality takes priority over everything else. The high aluminium content also meant it was expensive to make and it was overpriced for what it was. Let’s face it, it was unexciting and looked unusual – but not in a good way (same sense of something not quite right in appearance at the rear-end as with Pontiac Aztec). It was hardly surprising that it bombed.
But there are reports that Audi is looking at a replacement that is rather different in concept. Make use of the weight reduction achieved through use of aluminium for a little performance gain. Bring in bigger engines. Make the thing attractive, sporty even. Give it a proper reason for existence and make it cheaper to build by sharing platform with Polo and dropping the aluminium spaceframe construction. You can still give it higher than normal aluminium content overall. Sounds like a plan to me.
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