Blog: Dave LeggettSterotypes and car ads

Dave Leggett | 29 January 2004

This made me laugh. Note from Glenn Brooks in my Inbox this morning. "I've seen the same global ad poster (identical photo of a blue car, cornering) for the Mazda 3 in recent weeks. But each market has been allowed to localise the campaign: In March CAR: 'why be a spectator when you can be a player?' On a poster in the Brussels Métro ten days ago: 'why choose Golf when you can have Sex?' In February Wheels magazine from Australia: 'Tight Bod. Puts Out. Real Goer.' Who says national stereotypes are no longer true?"

 

 


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