Dave Leggett | 24 August 2009
Lynch Hummer (http://www.lynchhummer.com/), 7 times the world's #1 volume Hummer dealer, has announced the opening of the world's first combined Hummer and firearms dealership. Jim Lynch has turned his US$7.5m Hummer facility in an 'upscale St. Louis suburb' into what a press release describes as 'every shooting enthusiast's must-visit attraction'.
"It is a natural fit," says Jim. "Our customers enjoy outdoor sports and the firearms have been a big hit with our Hummer owners."
I'd guess most Hummer buyers aren't exactly into flower arranging and knitting.
It certainly sounds worlds away from the way dealers entice people into showrooms here.
Saw this in a release last week:
Mercedes-Benz of Bristol has launched a series of breakfast buying club events at which car buyers will be treated to some sizzling opportunities to exchange their old vehicle for a brand new one.
Mercedes-Benz owners visiting the Cribbs Causeway showroom will be able to tuck in to a complimentary bacon roll and a coffee, whilst members of the retailer’s experienced sales team undertake an appraisal of their car.
Sounds to me like the Hummer guy is perhaps getting closer to the mindset of his potential customer than the Benz dealership. There is nothing wrong with a complimentary bacon roll, but it's not exactly going to create a buzz is it?
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