Blog: Dave LeggettSEAT's racier image

Dave Leggett | 25 April 2003

SEAT's Cupra GT unveiled in Barcelona certainly looks the part. It takes time to modify brand image in the marketplace, but I think SEAT is going about it the right way. Latin flair? Alfa Romeo-esque? The main production cars suggest there is some way to go still, but the design statements that cars like the Cupra GT and Salsa make are strong and the right ones to be making I think. Eventually, the perception that in buying a SEAT, you are buying a cheaper version of a Volkswagen ought to be on the wane. Takes years to do though.

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