Dave Leggett | 1 October 2009
You can see how it may have appeared to the board at Renault when the Saturn proposal was delved into. Help to set up a rival to Nissan? There would also be costs associated with differentiating the product supplied to Saturn and the return must have looked questionable when there are maybe better places to put that investment. Shame the negotiations got to such an advanced stage before the plug was pulled - tough on those affected.
Wouldn't there be a few Chinese OEMs who might like an off-the-shelf brand and distribution network in the US though? Would quality be an issue with future product? Maybe to some degree, but would that be such a big issue going forward. The Chinese are making big strides to improve. Perhaps the Saturn brand could have been given a funky low-cost Chinese twist? Or would some people not particularly like to see that?
Is the idea of a dealer MBO a non-starter now?
GM will close Saturn and wind down its dealership network after a proposed deal to sell the brand to Penske Automotive Group collapsed....
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....