Blog: Saturn - 'American Opel'?
Dave Leggett | 25 February 2009
Was GM right to can Saturn? Mark Bursa's latest commentary for just-auto neatly articulates some thoughts on this question. I must admit I was surprised to see it effectively dumped in GM's latest plan. As Coolbear notes, you could argue that its time has actually finally come product-wise and that running it out of Europe - effectively as 'American Opel' might have helped.
What will happen to Saturn now in the MBO scenario? You can be sure that some in the industry will be eyeing a ready-made US network.
A Saturn MBO could backfire badly on GM. Mark 'Coolbear' Bursa wonders whether a more radical approach might be needed as the General seeks to avoid Chapter 11....
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....