Blog: Renault UK bites back
Dave Leggett | 28 January 2004
Renault UK's press office issued a press release yesterday that really caught my eye. It's a stinging attack on a report into car depreciation rates in the UK issued by the British bank, the Alliance & Leicester, last week. Needless to say, Renault models didn't fare to well in the published analysis. A Laguna nerve in particular seems to have been touched. But it would seem that the researchers are perhaps guilty of some basic mistakes, like not taking proper account of model changeovers. Renault's release includes support from rival makers and media representatives such as the 'What Car?' editer wade in too. I'd guess some people at the Alliance & Leicester and their contracted researcher are not having a very good week, although I'd like to hear their response to the criticisms. Here's a flavour of the Renault retort from its lengthy press release. The kid gloves are well and truly off!
“The Alliance & Leicester should be ashamed that they continue to put their name to such badly researched and written garbage by a company that calls itself the “Centre for Economics and Business Research” but which obviously knows nothing about the motor industry or even the basics of how to do accurate research. This report should sit on the shelf in between Harry Potter and the Lord of the Rings as an example of a piece of fiction and be a warning to companies trying to raise their profiles by employing dubious marketing exercises like this which backfire on them” commented Graeme Holt, PR Manager for Renault UK, one of several companies whose products were grossly misrepresented in the report.
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