Blog: Renault stuns with EUR 10,000 pricing for Dacia Lodgy
Glenn Brooks | 16 March 2012
The Lodgy had its world premiere at the recent Geneva motor show
Dacia looks set to continue its sales surge across Europe with aggressive pricing for its new Lodgy MPV.
The base variant of this Chevrolet Orlando-sized minivan starts at only EUR 9,900 in France, the Renault division has just revealed. The Lodgy, which is the first product to be built at Renault's new Tangiers plant in Morocco, goes on sale across Europe later this month.
I had been expected Renault to reveal low pricing for this new model, and some readers might have heard me mention it earlier this week in our Geneva show review webinar, but a sub-ten grand base price is really going to shake things up in this segment.
You do have to wonder just might happen to sales of the now suddenly very pricey Renault Mégane Scénic & Mégane Grand Scénic, not to mention the Peugeot 5008, Citroën C4 Picasso and C4 Grand Picasso.
We really do live in interesting times when these kinds of pricing tactics are put into play to entice buyers back into the new car market in some countries. I also now find myself wondering if we are witnessing the first moves towards North Africa becoming an eventual major new regional source of low-cost vehicle manufacturing.
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