Blog: Renault Logan for India?
Dave Leggett | 9 July 2004
July’s edition of Autocar India has hit my desk. Hormazd Sorabjee, publisher and editor, is as eloquent and punchy as ever. He proclaims at the end of his editorial column: “This month’s issue features more scoops than a Baskin-Robbins parlour and none of them are plain vanilla. Enjoy!” One of the scoops is that Mahindra & Mahindra will make Renault’s Logan in India.
On closer inspection of the article, words like ‘could’ come into play, and clearly nothing has been confirmed with M&M officials denying all. But the AI boys clearly feel that the car is right for the Indian market and that there is enough evidence pointing to the likelihood that M&M will be making it. They estimate that it will be in showrooms by late ’06 and say that the multiple body styles will give it a big advantage. The article’s last sentence: ‘Renault’s entry into India could catapult it immediately into the big league as the potential for low-cost Logan and its variants in this country is simply phenomenal’.
One question persists though. Intriguing project though it is, how will Renault make money out of Logan and its razor thin margins? Is all the effort going to be worth it?
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