Blog: Dave LeggettPSA Peugeot Citroën’s eastwards shift

Dave Leggett | 19 January 2006

We had a good interview earlier this week with PSA’s London-based director of corporate communications and external affairs Jon Goodman when my colleague Graeme Roberts grabbed him for an impromptu interview at a local 407 coupe drive event. I have met Jon before and he is one of those blokes who is refreshingly honest and open, but also utterly professional, in his dealings with the press. Enjoys a proper discussion when defending the company line. It’s a pity there aren’t more like him.

In the interview he had some interesting things to say about Peugeot’s UK plant. The point about the 2007 labour unions merger and the possibility that there could be some ‘posturing’ in the build-up is something that I haven’t heard before.

What will happen to Ryton when 206 is finished? There’s a question. But the scale of PSA’s eastwards manufacturing shift is quite something. The Trnava plant in Slovakia starts making small cars, including 207, later this year (annual capacity 300,000 units) and PSA confirmed in December, as widely expected, that the Trnava site would get another plant (150,000 units pa capacity) which is due to start operations in 2009.

And PSA also has its Czech JV with Toyota bashing out the Peugeot 107 and Citroën C1 (and Toyota’s Aygo). Now there’s a thing. The vehicles are basically the same with a few cosmetic branding differentiators. But once they are handed over to the respective sales networks, that’s when the fun starts. I noticed the base models (essentially the same bar a few badges) differ in price quite a bit. Why pay 10% more for the Peugeot than the Citroën? And what do the respective margins look like?

  • Peugeot 107 £7,145
  • Toyota Aygo £6,745
  • Citroën C1 £6,495

(list price + VAT and delivery charges)

EXCLUSIVE: UK: PSA Peugeot Citroen "cautiously optimistic" about 2006


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