Blog: Dave LeggettProduct renewal costs

Dave Leggett | 7 September 2007

How is virtual design impacting the cost of vehicle design and engineering?

This extract is from Rob Golding's article on PSA's Streiff strategy. Food for thought:

The computer power available for simulated crash testing is now "phenomenal" according to one materials scientist, so the total cost of a fresh design is falling quite fast.

While the second take on the old platform is being designed, there is the opportunity to continuously upgrade features and optional equipment. Increasingly, a redesign is an opportunity to take cost out.

That has to work for suppliers too because three quarters of the vehicle by value is purchased from outside while 60% of the renewal is carry-over from the original platform.

The full article: GOLDING’S TAKE: PSA plumps for younger models


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