Blog: Product renewal costs
Dave Leggett | 7 September 2007
How is virtual design impacting the cost of vehicle design and engineering?
This extract is from Rob Golding's article on PSA's Streiff strategy. Food for thought:
The computer power available for simulated crash testing is now "phenomenal" according to one materials scientist, so the total cost of a fresh design is falling quite fast.
While the second take on the old platform is being designed, there is the opportunity to continuously upgrade features and optional equipment. Increasingly, a redesign is an opportunity to take cost out.
That has to work for suppliers too because three quarters of the vehicle by value is purchased from outside while 60% of the renewal is carry-over from the original platform.
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....
Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...