Blog: Pick-ups in Europe
Dave Leggett | 22 April 2003
And maybe there is a small lifestyle niche among young buyers with a bit of cash that can be exploited also. I see a lot of kids driving around these days with enough disposable income to customise their hot hatches to a much higher degree than I remember kids doing in my day. Maybe some of them could be persuaded to go for pick-ups that would be ideal for customising, hanging out etc. I don't think the European market for these is big, but my feeling is that it could be sizeable for the manufacturer that comes up with the right product to really tap into it. Maybe Skoda's daring little yellow pick-up with the fold-back open air rear seating was just five years too early.
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