Peugeot's 'Mu'
By: Dave Leggett - 1 February 2010 16:29
There's an interesting scheme called 'Mu' that Peugeot has got going in France that is coming to Britain. On the face of it, it sounds like a bit like a car club - but with more choice of vehicle on offer (so long as it's a Peugeot - you can get a scooter, a bicycle or a van, for example, as well as a car).
It could be a mobility solution for some, especially in cites where outright car ownership is a hassle as well as costly. There's a bit more to it that that though: the idea is to build brand loyalty and help lift car sales in the long run. In the preferred Peugeot scenario, people are still buying cars and acquiring Mu points for other transportation purposes which could include short-term vehicle rentals or bike rides.
It will be interesting to see how it goes with Peugeot's scheme and whether other makers will try something similar. There's a good description of 'Mu' in an article from yesterday's Sunday Times (below link).
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