Blog: Online retailing
Dave Leggett | 22 November 2012
Buying a car is always going to be a little bit more complicated than buying a book from Amazon. Isn't it?
Well, traditional automotive retailing models have not been seriously disrupted by the emergence of online shopping over the past decade.
If you are going to purchase a car, it's never been easier to do your own research online and then walk into the dealer armed with facts and figures over the car spec you want and the price that you are prepared to pay. But the physical act of visiting a showroom and talking to a salesman remains at the heart of the process.
Will that continue to be the case? The consultants at Arthur D Little have been considering the issues. One interesting change in the market may be that people move away from the car purchase as an emotional purchase to it becoming more of a rational one (for example, as they shift from direct ownership of a vehicle to personal lease). Online sales channels might be well suited to such a transition - for example in allowing quick and easy 'commodity style' comparisons. The car becomes a utility purchase, like switching household energy provider perhaps. Anyway, it's an interesting report (below link to summary, there's a PDF available for more detail).
Interesting news today that Ford is significantly raising output of the Fiesta in Germany in Q1 (other models, too, but mainly Fiesta). The move prompts a number of thoughts....
While various parties figure out What To Do with the Hoegh Osaka and its valuable cargo of Jaguar Land Rover, Mini, Rolls-Royce and JCB products, here's how things turned out the last time we covered ...
- Has Audi reached a model proliferation limit?
- THE WEEK THAT WAS: New Hondas and the ship's up
- What now for docked Hoegh Osaka cargo?
- VEHICLE ANALYSIS: Honda CR-V update
- ANALYSIS: Europe's car market in 2014, and 2015
- Automakers anxious to learn Osaka cars fate: Hoegh
- Salvers look to slash Hoegh list to 5° for tow
- Hoegh Osaka due back in Southampton at 17:00 GMT
- CHICAGO DEBUTS: Mysterious Mitsubishi teased
- Volkswagen Golf stays top of European chart
- Global vehicle lightweighting - technology, trends and the future
- Global light vehicle OE wheels market- forecasts to 2029
- Global light vehicle engine technologies market- forecasts to 2029
- Global light vehicle OE connectivity market- forecasts to 2029
- Global light vehicle safety systems market- forecasts to 2029