Blog: Online retailing
Dave Leggett | 22 November 2012
Buying a car is always going to be a little bit more complicated than buying a book from Amazon. Isn't it?
Well, traditional automotive retailing models have not been seriously disrupted by the emergence of online shopping over the past decade.
If you are going to purchase a car, it's never been easier to do your own research online and then walk into the dealer armed with facts and figures over the car spec you want and the price that you are prepared to pay. But the physical act of visiting a showroom and talking to a salesman remains at the heart of the process.
Will that continue to be the case? The consultants at Arthur D Little have been considering the issues. One interesting change in the market may be that people move away from the car purchase as an emotional purchase to it becoming more of a rational one (for example, as they shift from direct ownership of a vehicle to personal lease). Online sales channels might be well suited to such a transition - for example in allowing quick and easy 'commodity style' comparisons. The car becomes a utility purchase, like switching household energy provider perhaps. Anyway, it's an interesting report (below link to summary, there's a PDF available for more detail).
Ford has continued its idea of assembling a Mustang high up inside a skyscraper. First it was done in New York, now in Dubai. But look closely at who was putting the car together....
Some interesting observations here on road safety, its costs and the risks you may run if you choose to cycle or walk, rather than drive, in some places....
Ken Block is back. In a Ford. But it's not a Fiesta....
Tesla Motors tends not to issue factual, dry media releases. Take this one, its most recent, concerning some upgrades made at its Fremont factory....
- THE WEEK THAT WAS: Lexus concedes to Germany
- PLDB Future Models - LA & Guangzhou shows insights
- VEHICLE ANALYSIS: Lexus NX 300h
- INTERVIEW: Fiat brand head, Olivier Francois
- ANALYSIS: Opel-Vauxhall and Buick's shared future
- BELGIUM: Jaguar overtaken by Lexus across Europe
- 2014 LA SHOW: World debuts list [final version]
- GUANGZHOU DEBUTS: 'Chery Land Rover' Evoque
- Jaguar Land Rover to recall vehicles over TPMS
- JLR announces new connectivity platform/app