Blog: One Ford, two VWs
Graeme Roberts | 12 January 2011
VW's US-only Passat
Post-Detroit, a question arises. On one hand we have Alan Mulally and his One Ford policy otherwise known as 'if it's been designed right overseas (see Fiesta, Focus, C-Max) don't tinker with it for the US (see Gen 1 Focus and successors on same platform; Mondeo-based Contour/Mystique)'.
We'll also see this applied in reverse to larger cars when the Australian Falcon switches to front-drive and shares a platform with the bigger cars designed in and for North America.
On the other hand, there's VW, which has shunned its new European Passat for a unique, larger model for, and built in, the US.
So, whose approach is right?
We've been here before, of course, with Japanese Toyota Camrys widened for the US and quite different Honda Accords for Japan, Europe and the US. VW is only the latest to make a mid-size car unique for the US though Toyota and Honda also sold their 'wide' Camry and Accords in other markets.
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....
Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...