Blog: Dave LeggettNew Toyota Prius European launch

Dave Leggett | 14 April 2003

I've been invited to the European unveiling of the new Toyota Prius on April 25th at the Toyota Technical Centre just outside Brussels. As is increasingly typical, I'm tied up, so it looks as if Graeme Roberts will be going in my place. The car gets its US showing - international debut - this Wednesday (16th) in New York. It's apparently the green credentials badge of choice for many liberal, showbiz types in America right now. Toyota must still be making a thumping loss on each one produced though. There's tougher competition with diesels in Europe too.

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