Blog: Dave LeggettNew Golf discounts

Dave Leggett | 4 February 2004

Looks like Volkswagen's share price is coming under a bit of pressure as investors react to news of VW's 'discounts by stealth' to shift the new Golf. Option pack incentives are said to be the latest enticement being offered by dealers to tempt buyers. Neil Winton has been digging around the subject on behalf of just-auto and I spoke to him yesterday.

One view is that the so-called premium pricing on the Golf gives Volkswagen quite a bit of room to move on discounting. Maybe Volkswagen was smart enough to foresee a price war in the C-segment and factored that into high list prices. But I wonder how Ford - due to renew its Golf-competitor Focus later this year - will view things? On one hand, the high level of competition suggests that margins on Ford's new model will be under pressure too. But on the other, at least the scrap between Golf and Opel Astra leaves the market open. As one analyst puts it, the lack of a 'killer product' in the segment creates a big opportunity. 

Golf discounts and VW share jitters


Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....


China Hot Pot

Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...

Forgot your password?