Blog: New car buyer survey overload in the US?
Graeme Roberts | 10 July 2013
Years ago, in a previous, pre-personal computer life, I worked for a company that operated customer relationship management systems for car dealers.
Salesmen completed forms, they came to us, we processed 'em, customers received letters thanking them for their purchase, offering service appointments, and so on.
Also among the forms most dealers had their sales staff complete was a 'customer satisfaction' survey - no JD Power back then. Those went to another company for processing and the results went back to the automaker which then rated the dealership accordingly.
Thirty-five years on it seems the number of surveys US new car buyers are asked to complate has grown a bit, as this entertaining blog in a US retail trade publication shows.
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