Blog: Dave LeggettMini Cupholders

Dave Leggett | 8 May 2003

No more jokes about the over-riding importance of cupholders in North America please. It's no laughing matter when a car company gets its cupholder designs wrong. Pity the poor guy responsible for the undersized Mini cupholder. But if that's the customers' main gripe, then I guess that is a kind of back-handed compliment. The old adage comes to mind: know your market!


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