Blog: Dave LeggettMark Fields speech

Dave Leggett | 10 August 2006

Ford has helpfully provided a full transcript of Mark Fields' speech delivered at the Centre for Automotive Research seminar in Traverse City yesterday. It was a wide-ranging speech and we've reproduced it in full.

Fields addresses the 'End of Detroit'; changing market segmentation; the 'Greening of America'; ageing baby boomers; Way Forward; plans for a retail Shelby GT; the upcoming Ford Edge and the new marvel of capless fuel filling. Phew! (No mention of the PAG brands - unsurprisingly perhaps - though he did once look after them.)

Useful reading for Ford-watchers and indeed anyone interested in the strong winds that are buffeting Detroit. Good speech, I thought.

Fields speech


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