Blog: Marchionne in some hot water
Dave Leggett | 21 May 2013
Fiat-Chrysler supremo Sergio Marchionne has got himself into a spot of bother with the 'Italian American One Voice Coalition'.
Yes, he's of Italian ancestry himself, but that didn't stop him from using a term 'in jest' that the organisation strongly objects to, "a pejorative term, offensive to Italian Americans".
At the Detroit Auto Show Marchionne was commenting on the long-delayed introduction of the new generation of Alfa Romeos. He stated, "I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Oh dear.
The full press release - and Mr Marchionne's (nicely worded) letter of apology - can be seen on Italian American One Voice Coalition's FB page.
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