Blog: Live at Frankfurt: Day 1 (4)
Glenn Brooks | 13 September 2011
Some points to note from an interview with Alain Visser, who is not only an Opel board member but also head of Sales, Marketing and Aftersales for both Opel and Vauxhall (and yes, you guessed it, the interview will be published soon on just-auto).
Visser is adamant that rumours of Opel being launched in Brazil are erroneous but he reiterates that the brand is on target for launches or relaunches in markets as diverse as China, South Africa, Australia and certain countries in the Middle East.
As for the oft-stated 'fact' that both Opel and Vauxhall are to be repositioned as near-premium brands, this was also denied. Visser clarified the position as one whereby prices for certain models (the new Zafira Tourer is one) would certainly not be set at low levels but he underlines the fact that he simply wants to sell more cars, so depending on the country and the car, GM Europe's brands must remain competitive.
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....