Blog: Life of Reilly
Dave Leggett | 16 October 2003
I also think GM is right to position Daewoo as the entry/value brand within its portfolio. But there will be a major challenge in Europe to position Opel/Vauxhall as further upmarket and distanced from Daewoo - something which Rick Wagoner has been emphasising in interviews lately. One thing that could help in Britain would be to finally drop the Vauxhall brand and replace it with Opel. Opel can be pitched as fine German engineering, GM's VW wannabe. But Vauxhall has a pretty low image in Britain I think. Maybe that's GM's hush-hush strategy (UK dealers can be expected to resist such a move, they have before).
Incidentally, we'll have a more in-depth interview with Nick Reilly published on just-auto soon.
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