Blog: Dave LeggettLet's hear it for Tweety Pie and Sylvester

Dave Leggett | 5 April 2005

This news item got a few chortles out of me this morning. My colleague Graeme Roberts certainly has an eye for the offbeat (I do hope we haven't been taken in by an elaborate April Fool's joke...). Can you imagine the marketeers and product people at Citroen sitting down to discuss this one? 'What shall we call this child-friendly Berlingo variant, people?' I wonder what other options were discussed and how they settled on Tweety Pie and Sylvester? Are other manufacturers taking note and planning similar excursions into the world of 'toons I wonder?   

ITALY: The Citroen Berlingo ‘Tweety Pie and Sylvester’ - yes, really


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